Successful mobile advertising campaigns rely on innovative platforms and intelligent distribution. With Truecaller’s mobile advertising platform, brands are provided with a unique opportunity to engage millions of active users all over the world. We have gotten the opportunity to help clients advertise on Truecaller as an advertising agency of Truecaller.
250 million people trust Truecaller for their communication needs, whether it’s for caller ID or for blocking spam calls and SMS. It filters out the unwanted, and lets you connect with people who matter.
With a community-based spam list updated by millions of users worldwide, Truecaller is the only app you need to make your communication safe and efficient.
Community
Truecaller users are passionate about connecting with friends all over the world. By engaging with our community, your brand will have access to one of the world’s largest mobile brand platforms.
Brand Ads
Create themed notifications for incoming and missed calls. Reach users by targeting location, time of day and much more.
Smart, spam-free dialer and SMS
See who’s calling
Block unwanted calls
Call people not numbers
Global leader in caller ID and spam blocking
Available in more than 45 languages
Benefits of Advertising on Truecaller
Reach - SSA
- Daily Active Users (DAU)
- Monthly Active Unique Users (MAU)
- 1.9 Million
- 3 Million
- 1 Million
- 1.6 Million
- 1.4 Million
- 2.5 Million
- 0.53 Million
- 0.78 Million
Truecaller User Insights
Truecaller User Insights
This allows you to reach your own database on the platform. It’s a tactical strategy at its best designed to reach out to your offline customers, online.
Build a custom audience to target based your mobile database
Showcase your latest brand offering & drive action
Over a 40% match rate, with the massive Truecaller database
Use your own mobile database collected from BTL activities, call-centres, promotions, etc.
Truecaller Ad Units
Truecaller Roadblocks are a sure-fire way to create massive impact at scale by owning all the inventory on the platform for the entire day.
100% share of voice across the app
High impact solution
Drive users to your website, appstore or any other call to action of your choosing
Full TC Roadblock
Brand Roadblock - After Call Screen Unit
Roadblock - In App Roadblock Units
Video and Lead Gen Ad Units
Case Studies
Paylater Brand Roadblock - Nigeria
Cars45 Truecaller Roadblock - Nigeria
Samsung In-App Native Roadblock - Egypt
Lipton In-App Native Roadblock - Egypt
VISA Free Trial – ACS Roadblock - Kenya
SABIS Free Trial – ACS Roadblock - Kenya
Checkers Free Trial – ACS Roadblock - SA
FAQs on the Requirements to Advertise on Truecaller
What are the different forms of advertising on Truecaller?
You can advertise with videos and banners
How long does a campaign last?
As long as you want it to last. Anything from a couple of minutes to days or weeks
What are the creative requirements to book a campaign?
ACS Banner Specifications
320×100 and 320×50
Landing URL
In App Native Specifications
Icon (128x128px png or jpg)
Image (1200x627px png or jpg)
Title (max 25 characters)
Description (max 45 characters)
Click-to-action text (max 15 characters e.g. Install)
Click/tracking URL
Deeplink (optional)
Third party click/impressions tracking URL (optional)
What are the targeting parameters?
Location (in terms of states: Lagos, Abuja etc.)
Category of Industry and Profession
Gender
Device OS(Android or IOS)
How are Campaigns Charged?
Campaigns are charged based on impressions (i.e on the number of times people see your advert, for a minimum of 2 seconds). The minimum charge is on the basis of CPMs (cost per one thousand impressions)
What are the rates for campaigns?
The rate is $1.2 CPM (i.e $1.2 for every 1,000 impressions).
The minimum campaign budget for ACS roadblock is $1,200/day. ACS is preferable for awareness campaigns.
The campaign budget for In-App inventory (which is good for conversion campaigns) is $1.2CPM (i.e $1.2 for every 1,000 impressions). The CTR is lower in app inventory
How can I place an Ad?
Fill the form below and you will be contacted by a representative.
