Successful mobile advertising campaigns rely on innovative platforms and intelligent distribution. With Truecaller’s mobile advertising platform, brands are provided with a unique opportunity to engage millions of active users all over the world. We have gotten the opportunity to help clients advertise on Truecaller as an advertising agency of Truecaller.
250 million people trust Truecaller for their communication needs, whether it’s for caller ID or for blocking spam calls and SMS. It filters out the unwanted, and lets you connect with people who matter.
With a community-based spam list updated by millions of users worldwide, Truecaller is the only app you need to make your communication safe and efficient.
Create themed notifications for incoming and missed calls. Reach users by targeting location, time of day and much more.
Smart, spam-free dialer and SMS
See who’s calling
Block unwanted calls
Call people not numbers
Global leader in caller ID and spam blocking
Available in more than 45 languages
This allows you to reach your own database on the platform. It’s a tactical strategy at its best designed to reach out to your offline customers, online.
Build a custom audience to target based your mobile database
Showcase your latest brand offering & drive action
Over a 40% match rate, with the massive Truecaller database
Use your own mobile database collected from BTL activities, call-centres, promotions, etc.
You can advertise with videos and banners
As long as you want it to last. Anything from a couple of minutes to days or weeks
320×100 and 320×50
Icon (128x128px png or jpg)
Image (1200x627px png or jpg)
Title (max 25 characters)
Description (max 45 characters)
Click-to-action text (max 15 characters e.g. Install)
Third party click/impressions tracking URL (optional)
Location (in terms of states: Lagos, Abuja etc.)
Category of Industry and Profession
Device OS(Android or IOS)
Campaigns are charged based on impressions (i.e on the number of times people see your advert, for a minimum of 2 seconds). The minimum charge is on the basis of CPMs (cost per one thousand impressions)
The rate is $1.2 CPM (i.e $1.2 for every 1,000 impressions)
The minimum campaign budget for ACS roadblock is $1,200/day. ACS is preferable for awareness campaigns.
The campaign budget for In-App inventory (which is good for conversion campaigns) is $1.2CPM (i.e $1.2 for every 1,000 impressions). The CTR is lower in app inventory
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