I was asked a question and it was my answer that prompted me to write this article for the benefit of those who want to take advantage of online advertising or who have made mistakes, one way or the other.
Now let’s start by asking, “What is online advertising?”
In layman terms, online advertising is a means by which an individual or business places information, on the internet, about the things they do or services they offer in order for more exposure or to generate leads, which in turn translates to income.
Another question is, “What are the methods of online advertising?”
People can either use the free means of advertising or use the paid means.
Let us then differentiate the 2 and explain what both require.
Free Online advertising
This requires work and sacrifice which pays off on the long run and it is important to note that if you don’t do well in free online advertising, there is a high probability you will waste your money on paid ads.
Let me explain: Showcasing your services for free requires you using free means such as Facebook, Twitter, Linkedin, Google Plus etc. by posting information about what you do and how it benefits people. In doing so, since it’s free, you will put all effort to win the approval of people based on your services because you know that it’s a handful of people you can reach. Therefore if you can do well in free ads, then, when you use paid ads you will most likely thrive.
Now, in using free ads you need to ensure the following:
Paid Online Advertising
This is the next stage of having online presence. Now you have established a presence and you can engage people using the free method, you can be rest assured, to an extent, that money spent to attract those who come across your services will not go to waste.
The question now is,”how effective can you use paid ads?”
First thing to consider about paid ads is that since you have the opportunity to reach a wide range of people, in their millions, you need to focus on those who will see what you offer as being relevant.
Hence, you need to do the following:
I hope this article will be of good use to you. I will like to draw the curtain here but it doesn’t stop our conversations, so please post your comments or questions below. Have a pleasant day.