FAQs on BBM Advertising in Nigeria

These are advertisements targeted at BBM users whereby BBM Channel owners can place adverts such as Featured Placements, Sponsored Invites, Sponsored Posts, Install Ads and BBM Video Ads

These are ads whereby BBM Channel owners will have the ability to secure space on the Featured Channels tab to help promote their channel. As this is the landing page for BBM Channels, it is a great place for channel owners to promote their channel to millions of highly engaged and active customers.

This is an opportunity for BBM Channel owners to grow their channels, by offering channel owners the ability to invite BBM users to join their channel. It also helps BBM Channel users find relevant, interesting channels.

This is a means whereby BBM Channel owners can place sponsored posts alongside updates from their BBM Contacts and the BBM Channels they are already subscribed to. In the spirit of being open and transparent, these sponsored posts will be clearly labeled.

These posts can be linked to BBM Channels or external links like Websites or Social Media Platforms

This new feature is highly engaging and can be used to deploy tease videos with links leading to Youtube for the complete video or any site where there video is embedded.

The video is clickable and can be used for leads generation.

Minimum booking/campaign amount was $1,500. It was further brought down to $1,200 and now it is $1,000.

There are over 4.3 million active monthly users of BBM in Nigeria with over 10 million impressions generated on a daily basis.

Actually, they are working on an opportunity where 2 or 3 advertisers can be merged to make up the booking amount. (e.g each advertiser pays $600 or $400 to make up $1,200). But this will mean reduced impressions for each of them

We assume the cost is high because there are limited advertising spaces. Advertisements are only done in feeds and if the cost is cheaper, so many people will be able to advertise, which will make the feeds full of adverts and the essence of the feeds will not be accomplished. This can also annoy BBM users and limit the chance of ads being seen because users will assume feeds is only for advertising and no longer check their feeds.

For example, facebook is both web based and app based, giving them different ways of displaying their ads and not affect user experience

BBM Ads are charged based on impressions (i.e. for every person that sees your ad for a minimum of 2 seconds, counts as 1 impression). So it depends on how attractive your ad is for people to click or accept.

Yes they can. At first they were only based on impressions, but now they have what is called INSTALL ADS ON BBM.

This platform enables users to download campaigns on BBM in which there is an “Install” button on the creative panel and the buying metric is on clicks.

A click on the ad points to the URL where the ad is hosted.

It costs $0.50 CPC (Cost Per Click)

It used to be N0.60kobo/impression or $2,90 CPM (cost per thousand Targeted Ads) but due to the devaluation of the Naira it increased to $3.50 CPM (cost per thousand Targeted Ads) or N0.77kobo/impression, now it is NGN1,660 CPM (NGN1.66 per impression). However, due to the fluctuation of the exchange rate, the cost in naira is determined by the exchange rate at the time when the campaign is booked

Minimum booking/campaign amount was $1,500 which attracts about 516,000 impressions. It is now $1,000 which gets you 285,714 impressions at average engagement rate of 3 – 9% CTR (Clickthrough rate) depending on how creative and enticing the banners used are.

• User Age brackets
• Gender
• Phone device
• Operational systems i.e. Android, iOS, BB10 e.t.c
• Location by states. i.e. Lagos, Abuja e.t.c
• Network Carrier i.e. MTN, Airtel, Glo, Etisalat e.t.c

Ads take about 48hrs to be live after payment

Ads are on monthly bases and can be made to last longer depending on the criteria of the client.

Yes you can pause your Ads and start them on a later date, so that they last for a longer period but this translates to less impressions.

1. Prepare your Artwork and Text to be used

2. Artwork includes Banner Image and Channel logo

3. There are 4 major creative specifications required for BBM ads
> 180 x 180
> 300 x 250
> 480 x 320
> 1200 x 627

4. Channel Logo must be of the size: 180×180

5. Text includes Message Title (40 characters Max) and Message Body (400 characters Max – including spaces).

6. Start and End date with Landing URL:

7. Indicate whether you want to combine Sponsored Posts with Sponsored Invites or only Sponsored Posts.

8. Indicate the target audience, as illustrated above under the “Who are my Ads being targeted to?” section.

9. Provide channel Name and ID

10. Decide your campaign budget ($1,000 minimum)

11. Make Payment.

12. Once everything is in order, campaign goes live within 12-24 hours

No, you can make a 50% down payment, as well as sign an Insertion Order. Balance on campaign budget must be paid within 15-30 days.

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