As an online business in Nigeria, social media has been part of the means for our success in getting customers to know our business and services. Traditionally, businesses use printed media, such as newspapers, flyers, magazines etc., as means for promoting their services, but the downside of such means is the cost and limitation (coverage…
I am glad to finally say that the long awaited Instagrams Ads is now active for Nigerian advertisers. For some time now a number of people have asked me about Instagram adverts as compared to Facebook Adverts to the extent that I had to attempt placing an ad myself, so I can understand how it…
I was asked a question and it was my answer that prompted me to write this article for the benefit of those who want to take advantage of online advertising or who have made mistakes, one way or the other. Now let’s start by asking, “What is online advertising?” In layman terms, online advertising is…
If you are reading this article it means you have just completed the tutorial on how to create a facebook page for your business ,on our website, or you already have a facebook page and want to know how to effectively promote your business through it. Either way, welcome! Let’s start by making sure everyone is…
Facebook as a Social Media Platform has become a norm for marketing all sorts of products and services with astonishing results when done effectively. Businesses benefit from social media to the extent that companies generate more leads compared to contemporary means of marketing. Accordingly, there are various social media platforms which can be used to…
I have noticed and I’m sure that other Blackberry Messenger (BBM) users on various mobile devices such as Blackberry, Android, Apple and Windows devices have been seeing ads either in bbm channels or feeds as Featured Placements, Sponsored Invites and Sponsored Posts. By March, 2014, it was announced that Blackberry Limited will start placing ads, as a…